# WhichClick > WhichClick is a Google-certified transparent click tracker, mobile measurement partner (MMP) and click-fraud protection platform operated by Hyperse Group Ltd. This file lists the developer documentation; every page is also available as Markdown by appending `.md` to its URL. Docs version: 2026-09-02. Base URLs: docs https://app.whichclick.is, API https://app.whichclick.is, tracking https://go.whichclick.is. Machine-readable entry points: - OpenAPI 3.1: https://app.whichclick.is/openapi.json - MCP server (Streamable HTTP, Bearer API key): https://app.whichclick.is/api/mcp - Full documentation in one file: https://app.whichclick.is/llms-full.txt ## Getting started - [Overview](https://app.whichclick.is/docs/index.md): What WhichClick is, how the products fit together and where to start. - [Quick start](https://app.whichclick.is/docs/quickstart.md): Ten-minute setup: tracking domain, tracking link, Google Ads template, first conversion. - [Core concepts](https://app.whichclick.is/docs/concepts.md): Organizations, domains, campaigns, tracking links, smart links, apps, clicks, installs and conversions. - [Authentication & limits](https://app.whichclick.is/docs/authentication.md): API keys, SDK keys, HMAC ingest, rate limits and error format. ## Google Ads tracking - [Transparency contract](https://app.whichclick.is/docs/tracking/transparency.md): Exact behaviour of the certified redirect endpoint GET /c/{slug}. - [Tracking template](https://app.whichclick.is/docs/tracking/template.md): Recommended tracking template and final URL suffix, lpurl macros and nesting. - [ValueTrack reference](https://app.whichclick.is/docs/tracking/valuetrack.md): Every ValueTrack macro WhichClick captures and the column it lands in. - [Tracking domains](https://app.whichclick.is/docs/tracking/domains.md): CNAME setup, verification, TLS and Google certification of subdomains. - [Compliance checklist](https://app.whichclick.is/docs/tracking/compliance.md): Self-test before submitting a domain to Google's certified click tracker list. ## Mobile attribution - [Smart links](https://app.whichclick.is/docs/attribution/smart-links.md): GET /l/{slug}: OS routing, store redirects, Install Referrer, deferred deep links. - [Routing rules](https://app.whichclick.is/docs/attribution/routing-rules.md): Rule JSON schema, fields, operators, actions and evaluation order. - [Attribution methods](https://app.whichclick.is/docs/attribution/methods.md): The attribution waterfall, lookback windows, view-through and re-attribution. - [Mobile & web SDKs](https://app.whichclick.is/docs/attribution/sdk.md): iOS, Android, React Native, web and CTV SDKs, consent gate and the install/events contract. - [SKAdNetwork](https://app.whichclick.is/docs/attribution/skadnetwork.md): SKAN 4 postback ingestion and conversion-value schemas. ## Conversions & data - [Postbacks](https://app.whichclick.is/docs/conversions/postbacks.md): Inbound server-to-server postback, idempotency and outbound postback templates. - [Partner integrations](https://app.whichclick.is/docs/conversions/integrations.md): OAuth and manual connections, live verification, delivery log, test events and failure handling. - [Cost import & sync](https://app.whichclick.is/docs/conversions/costs.md): Daily spend upload and automatic cost sync from Google, Meta, TikTok, Apple, AppLovin, Unity, ironSource and Mintegral. - [Exports & reporting](https://app.whichclick.is/docs/conversions/exports.md): Click and conversion exports, pivot reports, cohorts and offline conversion import. ## Click protection - [Protection overview](https://app.whichclick.is/docs/protect/overview.md): Risk scoring signals, verdicts, thresholds and the auto-blocklist. - [Engagement beacon](https://app.whichclick.is/docs/protect/beacon.md): Landing-page script that adds behavioural and device-consistency signals. - [Google Ads IP exclusions](https://app.whichclick.is/docs/protect/google-ads-sync.md): Negative IP sync, incidents, auto-pause and refund-claim evidence export. ## Growth suite - [Impressions & view-through](https://app.whichclick.is/docs/growth/impressions.md): Impression API, 1×1 pixel, VAST tags, view-through and household matching. - [Subscriptions](https://app.whichclick.is/docs/growth/subscriptions.md): App Store Server Notifications v2, Play RTDN, SDK linking, MRR and churn. - [Ad revenue](https://app.whichclick.is/docs/growth/ad-revenue.md): Impression-level ad revenue from AdMob, MAX and ironSource into LTV/ROAS. - [Re-engagement & uninstalls](https://app.whichclick.is/docs/growth/reengagement.md): Deep-link re-open attribution, silent-push uninstall and reinstall tracking. - [Alerts & audiences](https://app.whichclick.is/docs/growth/alerts-audiences.md): Threshold and anomaly alerts, audience segments, CSV/webhook/Meta/TikTok activation. - [TV & CTV](https://app.whichclick.is/docs/growth/tv.md): Linear TV spike attribution, CTV impressions and connected-TV platforms. - [Incrementality & MMM](https://app.whichclick.is/docs/growth/experiments.md): Geo-lift experiments and marketing-mix modelling. - [Privacy Sandbox](https://app.whichclick.is/docs/growth/privacy-sandbox.md): Attribution Reporting API endpoints for Android and Chrome. ## Platform - [IPv4 / IPv6 pool](https://app.whichclick.is/docs/platform/ip-pool.md): CIDR intelligence pool, classifications, sources and tenant ranges. - [Scale & edge](https://app.whichclick.is/docs/platform/scale.md): Edge worker, KV, queues, Redis streams, batched ingest and rollups. - [Self-hosting](https://app.whichclick.is/docs/platform/self-hosting.md): Environment variables, database setup, workers, scheduler and verification suite. ## API reference - [REST API reference](https://app.whichclick.is/docs/api/reference.md): Every public endpoint with parameters, bodies and responses. Also available as OpenAPI. - [Errors & idempotency](https://app.whichclick.is/docs/api/errors.md): Status codes, validation error shape, retries and idempotent writes. ## For AI agents - [Agent-ready docs](https://app.whichclick.is/docs/ai/overview.md): llms.txt, Markdown endpoints, OpenAPI and how an agent should navigate WhichClick. - [MCP server](https://app.whichclick.is/docs/ai/mcp.md): Connect Claude, Cursor, VS Code or any MCP client to WhichClick's tools, resources and prompts. - [Agent recipes](https://app.whichclick.is/docs/ai/recipes.md): Step-by-step playbooks an agent can follow: set up Google Ads tracking, investigate fraud, build a smart link. ## Optional - [README](https://app.whichclick.is/docs/index.md): overview page